Efficiency is doing things right; effectiveness is doing the right things. Peter Drucker
The right to do something does not mean that doing it is right. - William Safire
You will be confronted with questions every day that test your morals … Think carefully and, for your sake, do the right thing, not the easy thing.- Tyco International CEO Dennis Kozlowski, commencement speech at Saint Anselm College. He was indicted for tax evasion 17 days later.
Its all fine and dandy, but its not always so easy!!